ShyenYi Low
Population: One is an interactive social experience product based on Meta Quest 2. Meta contracted this project and launched it in the Horizon Worlds, a platform that has an average of 250,000 monthly active users.
Meta Horizon Worlds Population: One
Background
Meta Population: One was tasked to build an ecosystem within the Metaverse and boost the conversion rate from Meta Horizon Worlds to the IP - Population: One owned by Meta.
As A Lead UX/UI Designer:
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Conducted user interviews and usability testing to collect valuable user data.
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Led field studies within Horizon Worlds to analyze user engagement and retention rates across different environments.
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Compiled a comprehensive UI library using both Figma and Horizon Worlds components.
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Designed user flows to facilitate user testing and evaluate world navigation features.
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Developed user flows to integrate UI components seamlessly into the platform.
Low Conversion Rate from the Horizon worlds to the IP
The low conversion rate from horizon worlds to the IP has damaged the ecosystem in Meta’s metaverse, reducing user interest and engagement and making it difficult for users to stay and remain active.
Low comfortbility in moving inside the Metaverse
Users were experiencing a significant issue with detriment locomotion in virtual reality (VR), which was impacting their ability to navigate within the Metaverse. This issue was leading to a high dropout rate among users, both before and after they had tried out interactive experiences.
Provided IP’s Live stream
The IP's live stream was featured in the Metaverse, leading to improved user understanding of the IP and its brand identity.
Set up an Information Centre
The information centre was designed to help novice users understand IP and gather more in-depth information about it. It provided users with an introduction to the game and what they could expect in terms of simulating the conversion rate.
Enforced Accomplished feeling at Conversion Portal
Based on user research, I found that incorporating an inclined slope with brand images on both sides can evoke positive emotions and potentially boost the conversion rate for the IP.
Promoted IP game mechanics inside the World
The attitudinal user testing revealed that users were not showing much interest in playing the IP due to their unfamiliarity with the game mechanics. However, after installing the gun range interaction, over 50% of users expressed that this addition helped them gain confidence in participating in the IP.
Offered one-stop motion to conversion portals
The one-stop motion solution addressed the issue of locomotion, significantly improving world navigation by quickly transporting users to the portal with ease.
Impact
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The information centre and live stream successfully attracted users and increased the time they spent visiting the world, achieving the business goal of increasing user engagement.
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The integration of IP's game mechanics was proven through usability testing conducted by a third-party organization, which showed that users were more interested in participating in the IP - Population: One, leading to a higher conversion rate.
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The clear user interface and motion graphics were found successful during UX role-play usability testing, helping users easily navigate the world and reducing motion sickness.
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The information centre and live stream successfully attracted users and increased the time they spent visiting the world, achieving the business goal of increasing user engagement.
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The integration of IP's game mechanics was proven through usability testing conducted by a third-party organization, which showed that users were more interested in participating in the IP - Population: One, leading to a higher conversion rate.
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The clear user interface and motion graphics were found successful during UX role-play usability testing, helping users easily navigate the world and reducing motion sickness.
Thank you for your time!
Used Clear Signage to guide users
Clear signage and improved user journey have had a significant impact on guiding users to find what they need within the environment. This has enhanced the overall navigation experience and improved the portal's findability for users.
